We decided this year's guest should be a special one as well. With that in mind and FCBD being such a great way to bring in new customers, we decided to give this year's FCBD promotion all we had.
Since we were overdoing things as usual, Krypton sponsored Free Comic Night at Rosenblatt Stadium for an Omaha Royals Baseball game in which we gave away more than 2000 comics stuffed with FCBD fliers.įinally, we did a mass-mailing of a coupon mentioning FCBD that got sent out to 30,000 homes, placed dozens of FCBD posters along with Krypton fliers in local libraries and schools and ran a radio spot the day of the event.įrom experience, you only get out of a promotion what you put into it.
#KRYPTON COMICS OMAHA TV#
Ads were placed in school newspapers, local weekly papers, and we ran TV spots during hit shows like 24 and Smallville on the local Fox and WB affiliates. Needless to say, I spent a lot of money on advertising. I have a saying that sometimes gets me into trouble and it directly applies to our FCBD celebration this year - 'If something is worth doing, it's worth overdoing.' Dean Phillips of Krypton Comics in Omaha, Nebraska sent us his Free Comic Book Day 2006 experience, and says it paid off 'big time:'
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